California is for visionaries. It demands your very best. Drawing inspiration from the world around us, we strive for creativity and passion. We are up for any adventure, any challenge, and are driven to excel. We take our work seriously, but never ourselves.
In today’s marketplace, brands must be innovative, forward thinking, flexible and distinctly social. To thrive is to embrace this fluidity—or better yet, stay ahead of the curve. Meeting these challenges, we see this shifting tide as an opportunity to build up your brand in a smart and relevant way.
We believe in creating meaningful relationships. It’s why we’ve built a successful team of partners and collaborators. We want to partner with you, creating a fun, easy experience that is always professional. The best relationships are ones built on honest dialogue and respect, and our aim is to work with you to achieve your goals. We want to help introduce your unique brand to the world.
As one of the founding partners of West of 5, Dale keeps the train running on the financial end. A CPA with more than 35 years experience in tax, financial and business consulting, Dale brings the business acumen to his role as CFO.
Outside of work he is kept busy by his four children and two grand children. When he’s not tethered to these earthly bounds, he may be found in the air, piloting his own plane, or out boating on the ocean.
Dale is dedicated to helping the dreamers at West of 5. By establishing a practical and sound financial process as its bedrock, he supports his other partners achieve creative and commercial success. In other words, he makes everyone’s life as easy as a Sunday California morning.
Jamie Welsh is the co-founder of West of 5 Studios, home to a team of creatives, partners and producers. Her role as co-founder focuses on leading with design and brand centric thinking. With 25 years of experience she establishes the studio’s core expertise in retail marketing, manufacturing, consumer experience, trade show environments and brand marketing, strategy and implementation. Her goal with every client is to take them from ideation to execution, creating a brand’s best voice and bringing it to the world.
In a previous life Jamie was a highly accomplished marketing executive with a diverse background in hospitality, agency, homebuilding and software product development. She has served in a variety of executive roles, including as the VP of Marketing for Hilton Hotels Corporation. Her leadership experience was grounded as the founder of a marketing agency and as an executive in several startups.
A longtime California resident and native, Jamie knows something about the taste, the tone, the lifestyle that makes life on the west coast unique. From that wellspring she creates the voice, the creative spirit, the engine that drives West of 5.
Shaun Busby is one of the founders of West of 5. As a partner, Shaun brings years of management and retail marketing experiences, previously working for Displayit Inc., consulting for Reef, and owning Voyager Displays before founding West of 5 to become Head of Business Development. His greatest role is creating meaningful relationships with clients, forging a strong collaborative spirit both with the West of 5 family and the businesses they serve.
He brings to the team a sense of adventure, whether it be chasing waves, carving up the slopes, or sinking putts on the golf course. His wanderlust has taken him all over the world. Travel broadens the mind, they say, as well as the soul. Each new location he sets foot in means forging new relationships, and that bond enriches the sense of perspective, of empathy, of understanding a person’s needs. It’s this curiosity for the new, the unexplored, the fresh point-of-view, that makes him one of West of 5’s greatest assets.
Come to our offices and chances are the first sweet face to greet you will be Coco, our Chief Canine Officer. Coco is West of 5’s spirit animal. She is a California girl—cool, confident, and nothing but herself. Everyone at West of 5 draws from her calming influence, her wellspring of love for all creatures big and small, four-legged or two. She is there to remind us that all good things come from collaborative, loyal relationships.
And just look at that face. We dare you not to smile when she comes to say hello. No family is complete without their dog, and West of 5 is no different.
As a SoCal native, Lori is West of 5 to her bones. There is no mountain, no project, no challenge she can’t ascend. As marketing director, Lori brings decades of experience working in the realm of retail marketing. She previously worked as an Executive Director at Sony Pictures Entertainment where she handled worldwide product development for the Consumer Products & Marketing division. Before Sony she held the role of Promotions Manager for the surf and sport company Maui and Sons.
Aside from the blood and sweat she puts into West of 5, she enjoys challenging herself on the hardcore trails of Southern California, relishing in the challenge and the accomplishment. While raising a teenage son keeps her plenty busy, she thrives in the fun-loving, stimulating work environment that brings together a melting pot of personalities. Her expertise in retail marketing and development, her work ethic, her work-hard, play-hard spirit, make her an indispensable ingredient.
Jeremy is a bit of an anomaly at West of 5. An east coast transplant, by way of South Africa, Jeremy sees his role as Project Manager as one that brings necessary focus to the creative work. Working for such brands as Brand Knew, Ethree and Fitcause has given him years of experience shepherding the often unruly creatives and turning their visions into reality. His east coast pragmatism, born of many harsh winters, provides the perfect balance to the kinetic, creative energy of his west coast peers.
But don’t let that fool you. Jeremy has a creative side. Away from his desk he enjoys working with his hands, building furniture, drawing, tinkering with cars and designing his own electric skateboard. His own creative endeavors informs the work he does ushering great design into the world.
Jeremy enjoys his new life out west. He stays active and involved, volunteering his time with the non-profit Global Village Sports, which provides sports equipment and leadership training for places in need all over the globe. While he is and always will be an east-coaster, a part of his heart and soul have found a home west of the 5.
Max comes from a family of builders and designers. It’s in his blood. Ever since he was a child he’s had the curiosity and passion for breaking, taking apart and rebuilding everything he could get his hands on. Now he brings that same drive and talent to West of 5. His mission is to help the team realize their creative goals, turning their dreams and visions into reality.
While he traveled afield to study Industrial Design at Savanna College of Art and Design, he is West Coast born and bred. When he isn’t designing and building professionally, he enjoys putting his idle hands to work in the kitchen and on the grill. The challenge and patience of cooking great BBQ is the kind of exacting work on which he thrives. And he isn’t above over-indulging in the spoils of his labors.
Every design team needs to the kind of visionary who gets their hands dirty, one who knows how to turn the great idea into real work, a thing that can be held and touch. Max is the man who builds upon the strong foundation at West of 5.
As our team’s industrial designer, Diana has made her mark at West of 5. Honing her practice at Chippenhook and The Michael’s Company, she has years of experience in engineering development, both in production and retail displays.
Aside from dreaming of design solutions, Diana loves exploring on her bike. She lives for long rides, broken up only by her second passion, discovering the next great coffee shop. If they serve cortado, even better. When she’s not covering great distances on her bike, she keeps it moving on the dance floor. Since moving to Texas, she’s even learned to two-step.
Beyond being a brilliant designer, Diana knows that great work comes from happy teammates, and she’s eager to bring her unique sense of humor and love of good times to the
Nick brings more than a decade’s worth of design experience, working in print design, branding and web development. Previously the in-house design head for a major dental management company, where he built the department from the ground up. While he left the West Coast for the bright lights and big city of New York, his keen eye, collaborative spirit and tireless work ethic were born and cultivated on the west coast.
Away from the desk, Nick is most often immersing himself with the thriving culture of NYC, eating his way around the city, or strolling around the beautiful city parks. All of this inspires Nick’s unique aesthetic voice, which has proven itself distinctive, bold and a vital part of the team.
Jesse is our man on the ground in Hong Kong. Acting as a liaison for production partners in China, he helps cultivate essential relationships with manufacturing partners across Asia. He brings years of experience in management and marketing, previously serving as the director of online marketing strategy and analysis for Hilton Hotels Corp. With a degree in Industrial Engineering from NYU Polytechnic School of Engineering, he brings essential knowledge of the production process.
Jesse and his family now reside in Hong Kong, where he and his wife raise their two daughters, accomplished artists and athletes. While he may no longer reside in SoCal, his spirited, honest and open nature make him West of 5 through and through.
Hung Nguyen is our logistics wizard. Whenever we need to deliver our eye-catching retail displays to your store, Hung makes sure it arrives wherever and whenever you need it. He brings decades of experience managing logistics both on land and sea. You read me right. Hung spent ten years as the factory manager for a Bearing Sea longline fishing vessel.
Hung is a U.S. Army veteran, serving as a paratrooper for three years. He and his family were themselves beneficiaries of an American military rescue when Special Forces troops helped sneak the Nguyen’s out of Vietnam before Saigon fell to the North. This event sparked a desire for Hung and his family to give back to the community.
Kindness can change the world, Hung believes. He helps spread the word all around, a logistical manager for love and understanding.
Carlos is our lead builder and construction master. When we talk about turning visions into reality, Carlos is the guy that builds it. Along with his tools he brings more than decade worth of experience in wood work and construction, spending time building with Element Display Group and as a foreman for Displayit.
Away from the job site, Carlos enjoys spending quality time with his son, or tinkering in his garage. His hands are always busy. He enjoys nothing more than being the guy people can count on, delivering on the dreams and visions of the client.
Red is so busy kicking butt, he has little time to provide the details of his life. But when he's got a moment to breathe, he'll provide all the details of his exciting life and work.
Kevin is so busy kicking butt, he has little time to provide the details of his life. But when he's got a moment to breathe, he'll provide all the details of his exciting life and work.
Deborah crunches the numbers here at West of 5, keeping a close eye on the nitty-gritty details so that others can dare to dream big. Before she came to West of 5, Deborah worked for years as a real estate broker, helping people find a home. She’s now settled into her new home at West of 5.
Though she’s lived elsewhere, Deborah has spent most of her life in SoCal and fully embraces the special culture that is California life. She loves those classic walks on the beach, cooking and eating healthy (most of the time), capped off with a glass of good cabernet. Now that her children are grown she embraces exciting new adventures abroad, inspired by beautiful locales with a history.
Deborah thrives on the family environment at West of 5, and we are proud to call her one of our own.
Monti sees the world through his lens. In his years as a photographer, he and his camera have helped define the signature look of many brands, including Skullcandy Headphones, Levis, Gap, Redbull and Vice Magazine. But Monti sees his role as a content creator. It’s more than merely documenting a brand, but creating a style, image and attitude.
He takes his camera wherever he goes. Traveling all over the world, he lives to document people in their natural habitat. As for his natural habitat, Monti is always on the move. When he’s not photographing the lives of others, he creates his own adventure. He often competes in vintage moto races, donating his winnings to every taco stand in northern Baja. In his down time he restores vintage cameras and motorcycles.
Getting the best photo is often being at the right place at the right time. Often this means having the courage and the sense of adventure necessary to capture the moment. All these traits and more make him West of 5 material. He always makes sure to capture their good side.
Josh’s first and last love is narrative, telling stories people connect with, whether that be in poetry, prose, or helping a brand find it’s voice. Originally from Cincinnati, he obtained an MFA in creative writing on a fellowship—awarded by the writer Richard Bausch— at Chapman University in Orange, CA. His fiction has appeared in various journals and magazines.
Aside from applying his years of experience writing and editing, Josh teaches writing at a community college in Philadelphia. He finds inspiration from helping students learn how best to express themselves and their ideas. Being exposed to these diverse voices has helped him discover how telling a great story can make an indelible mark on the world.